I recently posted some thoughts on the all important "What should we wear?" question. I talked about how coordinating colors and styles are good, but ten people in the exact same shirt can be a little much. I talked about how much I loved layers, bright colors and personality. Which is all true. But in the summer, at the beach, I am also a big fan of white. Easy. Classic. Timeless. Perhaps accented with bold accessories for a pop of color. And bare feet. Love the bare feet.
Just not a white family? Color can definitely work at the beach too.
For families, I like to incorporate complimentary colors and patterns. I also consider how siblings will look together as well as individually. But above all else, if you are booking a beach session keep it causal. Odds are at least half the family will end up in the water by the end so this is no time for dry clean only!